résumé · v2026.1
hire me

Hola, I'm
Jamie Feola.

Fifteen years designing product across IKEA, frog & Razorfish — from Berlin to Boulder to Stockholm. Texan, in a good way. Moved to Sweden for loveee.

at a glance
current role
Principal Designer, Inclusion
based
Sweden
speciality
Digital Accessibility SME
status
available in 3+ months
✦ PRODUCT DESIGN★ ACCESSIBILITY♥ SNACKS✦ PRODUCT DESIGN★ ACCESSIBILITY♥ SNACKS✦ PRODUCT DESIGN★ ACCESSIBILITY♥ SNACKS
01about me

about me

Listen, I always have snacks. I'm currently fueled by Takis and looking for my next role outside of IKEA, which is bittersweet.

I've spent the last 5 years helping make IKEA an industry leader for digital accessibility in ecom, integrating 3D experiences into IKEA's site and native apps, and designing IKEA's design system. All with absolutely stellar teams I will miss IMMENSELY.

I can't share recent work due to some iron-clad NDAs, but I can walk through how I, alongside my favorite engineering manager, lead IKEA into being one of the first retailers to support dark mode.

I can share my part in how we mapped & coordinated the herculean effort of getting many, many products to not only become WCAG 2.2 AA compliant, but pushed the digital accessibility maturity of an entire organization.

Shoutout to lovable for helping me get a site up right quick, since I have approx -923875 hours outside of work as a mom to 2 small kids 🥰

02experience
  • 2023 → Now

    Principal Designer, Inclusion

    @ IKEA · Malmö, Sweden

    Ensuring an inclusive and accessible digital experience for IKEA customers globally through strategic, operational & tactical planning and execution, coordinating across 100+ cross-functional product teams and 20+ global markets.

    Product DesignAccessibilityUXStrategy
  • 2022 → 2023

    Sr Product Designer

    @ IKEA · Malmö, Sweden

    Integrating home design projects into IKEA's .com and native app.

    Product UXUIUser ResearchPrototyping
  • 2021

    Sr Design System Designer

    @ IKEA · Malmö, Sweden

    As a contractor while at frog: evaluating, updating, and proposing changes and additions to IKEA's design system.

    Design systemsProductOperations
  • 2019 → 2021

    Sr UI Designer

    @ frog · Stockholm, Sweden

    Researching, designing, testing and shipping experiences for Postnord, Securitas, and IKEA.

    UIUXUser ResearchStrategy
  • 2016 → 2019

    Freelance Design Lead

    @ Various Clients

    Ran my own company with a few contractors, shipping brand and products for several companies in the outdoors industry.

    Interactive DesignVisual DesignPrintCampaigns
  • 2015 → 2016

    Design Lead

    @ Gaia · Boulder, Colorado

    Lead design team for content design, marketing, and growth of our streaming service.

    BrandMarketingVisual Design
  • 2013 → 2014

    Senior Interactive Designer

    @ Razorfish · Portland, Oregon

    Designed interactive experiences for several clients, mostly Microsoft.

    Interactive DesignCampaigns
  • 2012 → 2013

    Jr Interactive Art Director

    @ BBDO · Berlin, Germany

    Concepted and designed digital campaigns, mostly for smartcar. Worth noting that I moved to Germany without having been there, and not knowing the language. That was wild.

    Art directionConcept
  • 2011 → 2012

    Designer

    @ Razorfish · Austin, Texas

    This was a long time ago, ya'll. But it was the best first job I could've asked for. Designed digital campaigns for Blackberry (remember?!?!) including the launch of their tablet. Yeah, that long ago.

    CampaignsInteractive DesignArt Direction
03the toolkit
  • Product UX
  • Interaction design
  • Design systems
  • Art direction
  • Prototyping
  • Design leadership
  • UI design
  • Visual design
  • Digital Accessibility
  • A/B testing
  • User testing
04schooling
2007 → 2010

Savannah College of Art & Design

BFA, Advertising design · Savannah, Georgia

Graduated Summa Cum Laude. Featured in the One Show Student Exhibition, NYC.

↓ the cta ↓

holler if my
skills sound like
a match, ya'll

jamie@holafeola.com